What is one point of close rate worth to you?
Take a company running 400 sales visits a month at a $7,000 average ticket. Every one point of close rate is 4 more sales a month — $28,000 a month, $336,000 a year. Five points is $1.7 million. Do this math once, with your numbers, and write it on the whiteboard.
Your numbers
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Use last month's ran sales visits — not booked calls — and the average ticket on jobs that sold. Canceled visits never count.
Gross revenue on visits you are already running. This is the size of the thing ServiceScout works on.
Where the lift comes from
The tech starts in the right place
Instead of finding the angle by trial and error in the first five minutes, the brief names it: run the Trust Play, win on Peace of Mind, open with this question. Sales Plays.
The right tech on the right job next time
The office learns which techs close which jobs and which plays, and routes accordingly. In one worked example that alone was worth about $55,000 a quarter on visits already being run. Dispatch optimization.
Why close rate, and not lead volume
More leads cost money and add visits. A point of close rate is free visits: sales on appointments you already paid to book and already sent a truck to. That's why ServiceScout measures close rate the strict way — briefed jobs that sold divided by briefed jobs that actually ran — so the number can't be flattered by booking more calls and can't be hurt by a rainy week of cancellations. How close rate is reported.
The renewal math is the same calculation in reverse: take the Lift (After minus Before), multiply by the briefed visits that ran, multiply by your average sold ticket. Put it next to what you paid.
Questions people ask
Which visits should I count?
Sales visits that actually ran last month — estimates, replacements, repairs where a price was given. Not booked calls, not canceled visits, not filter changes.
Which ticket should I use?
Your average sale on jobs that sold — not the average estimate. If you have it by job type, replacement estimates are where a point of close rate is worth the most.
Is five points realistic?
It depends on where you start and where the leak is. The way to find out is to look at close rate by job type and by play: a 35-point gap between techs on your most common play is not unusual, and closing half of it on the same visits is the kind of move this calculator is sized for.
Does ServiceScout guarantee a lift?
No. It shows you the Before / After on the same techs and job types, honestly, and gives you the two levers — the play before the knock, the dispatch decision after the visit. The demo models your numbers against your own schedule.
Keep reading
Now see the number on your own schedule.
On the demo we pick a recent sales visit from your software, build the brief and the audio, and model your close-rate math honestly against your own numbers.